Griffiths Bros & BCNA
Sector
Not-for-profit
Food + Bev – Coffee
The Challenge
Coffee for a cause.
Pink Lady Coffee is collaboration between Griffiths Bros and Breast Cancer Network Australia. Launched at the ‘Field of Women’ AFL match between Melbourne and the Sydney Swans in August, 2018 – $1 from every sale of Pink Lady Coffee cans goes directly to BCNA to allow them to continue their amazing work.
We worked closely with both organisations on the packaging design, which is fresh, bright and jumps off the shelf.
