Food + Bev – Coffee
Repositioning Australia’s oldest coffee roaster.
Griffiths Bros are Australia’s oldest coffee roaster. Originally founded as a tea company in 1879, they were keen to find a unique way to tell their story with the right element of contemporary cool.
Losing some of the old heavy darker brand hues we lightened up the colour palette and redesigned their packaging and website. The result: an engaging lively visual language befitting a ‘140 year old startup’.
What we delivered
- Visual Identity
- Narrative/Messaging pillars
- Events & Campaigns
- Brand Guidelines & Bible