Zero Impact

Client

Sector

The Challenge

Zero Impact want to be a disruptive force in the waste reuse and sustainability space. In order to cut-through the clutter and noise in the fast growing sustainable products category, ZI needed an impactful (if you’ll pardon the pun!), strong, street-smart identity that would be flexible enough to grow in step with their operation.

Distressed, poster-like type treatments were also important in linking the brand back to the organic nature of the product, and creating a street/’of-the-people’ vibe.