Food + Bev – Innovation
Introduce a genuinely innovative new product to Australia’s craft beer brewing community.
Innovative food + bev startup Bluestone Yeast needed a compelling identity that would resonate with the design-savvy Aussie craft brew scene. With the key brand narrative centred around being Australia’s first live liquid yeast producer (yeast is the key ingredient for brewing good beer) it was important to highlight the benefits of keeping things ‘local’.
The logo design and visual elements give a nod to the bluestone laneways of Melbourne supported by imagery that tunes in with craft beer culture.
What we delivered
- Visual Identity
- Brand Strategy
- Brand Narrative/Key Messaging
- Event & Campaigns
- Bedrock Brewers (early adopters club)
- Brand Guidelines & Bible